Ulaganayagan Kamal Haasan’s recently launched fashion line ‘KH House of Khaddar’ has been in the news ever since its launch. Apart from its aim to uplift the lives of handloom weavers in India, the brand prides itself in modernising Khadi to suit the youth’s sensibilities by presenting it in a chic new avatar.
Capitalising on the favourable response from costumers and critics, KH House of Khaddar will now be showcased at the upcoming Paris Fashion that takes off on the 28th of February. The move aims at putting a made-in-India brand on the global fashion map.
To create a brand that appealed to the youth using Khadi needed designs and colour palettes keeping today’s fashion and styles in mind and it wouldn’t have been possible without the brands co-founder, designer, and stylist Amritha Ram. The designer’s vision to give khadi a complete makeover that resonates with today’s fashion-forward men and women have contributed immensely to the brand’s popularity.
Commenting on the collection which will be showcased in Paris Fashion Week, designer and creative head of the brand Amritha Ram says, "With Paris Fashion Week (PFW), KH House of Khaddar is proudly presenting khadi denim. It is out of the box, but with a mentor and teacher like Kamal Haasan sir spearheading it, nothing is impossible. He comes up with these ideas, and I put my knowledge and technicality into them. It then expands from an idea to a strong base that we construct on. For PFW, we have dyed the khadi in pop colours. Who would have imagined that? We are super excited to present this collection because everything you look for in a spring-summer from KHHK is present. The global audience is going to love it simply because texturally, it has got so much grain and depth. That's why we have called this collection Warp and Weft. I’m sure everyone's going to love it," she concludes.